The Super Bad Super Bowl
I don’t want to say it, but I feel it needs to be said – the Super Bowl was a super dud. Putting aside the fact that the chosen city for the Super Bowl (Dallas) had more than enough faux paux, weather...
View ArticleSo you have a job. You’re not done yet.
I read an article today in Ad Age that really rang true with me: “Network, network, network: It’s not OK to just do your job and go home.” To sum it up briefly, networking can help you achieve all your...
View ArticleViral Videos: Real, Fake, or a Waste of an Advertisers Time?
Remember the Bald Guy I mentioned a few months ago? Didn’t I say you would see him more and more often? Well, once again – I win! (ok, just kidding, I’m not that egotistical, but I know a killer...
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Giveaways, Likes and Promotions – Oh My!
Ah, the wonders of giveaways…and Facebook. They never cease, do they? An extremely good campaign that has utilized both is American Airline’s new Facebook page: AAdvantage. Now, before I begin, let me...
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Social Media? I dunno….
I had a coworker call me today to ask how to approach a client who isn’t so keen on this new digital space called social media but the agency realizes the client could gain so much from it. The entire...
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Got Pudding Face?
Feeling sad? Had a bad day? Find yourself uploading sad emoticons in IM conversations? Kraft and Crispin Porter + Bogusky have come up with a campaign for their Jell-O pudding face campaign and, even...
View ArticleFace-to-Face Networking Has Benefits
The power of networking. Yes, this is now synonymous with “social media,” but let me tell you – there’s a real advantage to meeting people face-to-face sometimes (and you can keep in touch with them...
View ArticleThe Magnitude of Appreciation
Ever since we were little, we were taught to always mind our manners and say thank you when something was done for us. As we get older, we carry this manner with us, but somehow lose part of the...
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Pinterest: Social Media Keeps Getting Bigger
How can companies use it? **Note: as I’m writing this – I keep going down the rabbit hole on Pinterest! So many things to look at that I love! First, what is it: think of a bulletin board or mood...
View ArticleSocial Media Dangerous for the Younger Generation?
*Note: I brought this post out of the archives (circa 2009) in light of new information. A new book, The Geeks Shall Inherit The Earth, by Alexandra Robbins, found multiple studies showing the positive...
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